haku: @author Luce, M.F. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Bettman, J. Luce, M.F. Payne, J. |
| Otsikko: | Constructive consumer choise processes |
| Lehti: | Journal of Consumer Research
1998 : DEC, VOL 25:3 |
| Asiasana: | Consumer behaviour Consumer choice Consumer research Consumers |
| Kieli: | eng |
| Tiivistelmä: | The article suggests that consumer decision making is inherently constructive. Consumers don't usually have well-defined existing preferences: Task demands determine case-by-case the construction of preferences and strategies. An integrated framework for understanding constructive choise is provided and it is applied to reviewing evidence for constructive consumer choice. |
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