haku: @author Shrum, L. / yhteensä: 3
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| Tekijä: | Shrum, L. |
| Otsikko: | Television and persuasion: effects of the programs between the ads |
| Lehti: | Psychology and Marketing
1999 : MAR, VOL. 16:2, p. 119-140 |
| Asiasana: | MARKETING MODELS PSYCHOLOGY |
| Kieli: | eng |
| Tiivistelmä: | This article examines the persuasive impact of television programs by reviewing cross-disciplinary research findings on television effects. Additionally, extensive discussion is given to articulating a model of the cognitive processes that underlie television program effects, and recent evidence is presented that supports this model. Discussion delineates the differences between this model. |
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