haku: @author Chandra, A. / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
| Tekijä: | Chandra, A. Holt, G. |
| Otsikko: | Pharmaceutical advertisements: how they deceive patients |
| Lehti: | Journal of Business Ethics
1999 : FEB 2, VOL. 18:4, p. 359-366 |
| Asiasana: | BUSINESS ETHICS PHARMACEUTICAL INDUSTRY ADVERTISING |
| Kieli: | eng |
| Tiivistelmä: | Pharmaceutical advertising is one of the most important kinds of advertising that can have a direct impact on the health of a consumer. Hence, this necessitates the fact that it is essential for advertisers of such products to take special care and additional responsibility when devising the promotional strategies of these products. In reality, it has been observed that pharmaceutical product advertisers often promoted their products to achieve their own goals at the potential risk of having an adverse effect on the consumer's health. |
« edellinen | seuraava »
SCIMA