haku: @author Ellinger, A. E. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Stank, T. P. Daugherty, P. J. Ellinger, A. E. |
| Otsikko: | Marketing/logistics integration and firm performance |
| Lehti: | International Journal of Logistics Management
1999 : VOL. 10:1, p. 11-24 |
| Asiasana: | MARKETING LOGISTICS COMPANY PERFORMANCE |
| Kieli: | eng |
| Tiivistelmä: | This study examines association between interdepartmental integration and performance. Results of a survey exploring the marketing/logistic interface are reported. Analysis support for positive associations between the frequency of collaborative integration between marketing and logistics departments and logistics managers' perceptions of the effectiveness of the relationship between departments and departmental performance relative to competititors. |
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