haku: @author Mason, D. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Mason, D. |
| Otsikko: | What is the sports product and who buys it? The marketing of professional sports leagues |
| Lehti: | European Journal of Marketing
1999 : VOL. 33:3/4, p. 402-418 |
| Asiasana: | MARKETING EUROPE SPORTS INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | Professional sports have emerged as a lucrative business with many opportunities for sports marketers to flourish. As the paper will show, professional sports teams unite to produce a league product that, while initially is produced to provide entertainment for spectators, is now sold to four distinct groups: first, fans who support leagues by attending games, following games on television and other media, and purchasing league- and team-related merchandise; second, television and other media companies which purchase the right to show games as a programming option. |
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