haku: @author Antonides, G. / yhteensä: 3
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| Tekijä: | Antonides, G. Amesz, H. B. Hulscher, I. C. |
| Otsikko: | Adoption of payment systems in ten countries - a case study of diffusion of innovations |
| Lehti: | European Journal of Marketing
1999 : VOL. 33: 11-12, p. 1123-1135 |
| Asiasana: | Consumer behaviour Banking Innovation Industries Canada Europe USA |
| Kieli: | eng |
| Tiivistelmä: | This paper studies adoptions of 4 different payment systems in 10 countries during 1988-96. Countries incl. are Belgium, Canada, France, Italy, the Netherlands, Portugal, Spain, USA, Sweden, and Switzerland. Adoption curves are estimated from secondary data concerning ATMs and banker's cards. Usage of a previously introduced payment system appeared to affect the adoption of a system innovation. Based on the shape of the adoption curves and the estimation of external and internal influences from the social system, it was concluded that the adoption process was almost exclusively driven by internal influences, i.e. social learning. Conclusions are drawn for the introduction of the smart card. |
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