haku: @author Matheson, D. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Matheson, D. Matheson, J. E. |
| Otsikko: | Outside-in strategic modeling |
| Lehti: | Interfaces
1999 : NOV-DEC, VOL. 29:6, p. 29-41 |
| Asiasana: | Operational research Systems analysis Strategic management |
| Kieli: | eng |
| Tiivistelmä: | The authors state that the roots of good strategic decision making are in cultural and organizational norms and patterns. In this study they used a framework that starts with consumer spending in various entertainment areas and divided revenues along a simple value chain of retailers, wholesalers, and producers. |
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