haku: @author Geyskens, I. / yhteensä: 3
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| Tekijä: | Geyskens, I. |
| Otsikko: | Economic and social satisfaction: measurement and relevance to marketing channel relationships |
| Lehti: | Journal of Retailing
2000 : SPRING, VOL. 76:1, p. 11-32 |
| Asiasana: | MEASUREMENT MARKETING RETAILING |
| Kieli: | eng |
| Tiivistelmä: | the authors demonstrate the critical need to recognize the presence of two different types of satisfaction for effective channel governance -- economic satisfaction, that is, a channel member's evaluation of the economic outcomes that flow from the relationship with its partner, and social satisfaction, a channel member's evaluation of the personal contacts and interactions with its exchange partner. Measurement instruments permitting channel researchers to make the distinction between economic and social satisfaction are developed and tested. |
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