haku: @author Gadde, L.-E. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Gadde, L.-E. |
| Otsikko: | Making the most of supplier relationships |
| Lehti: | Industrial Marketing Management
2000 : JUL, VOL. 29:4, p. 305-316 |
| Asiasana: | INDUSTRIAL MARKETING MANAGEMENT SUPPLY |
| Kieli: | eng |
| Tiivistelmä: | The supply side is on top of the management agenda in most companies, reflecting an increasing strategic attention to benefits that can be gained from cooperation with suppliers. In particular, partnering has been suggested to be the superior solution for making the most of supplier relationships. It is argued in this paper that this recommendation oversimplifies the issues involved and, if followed blindly, may be bad for practice. |
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