haku: @author Bakos, Y. / yhteensä: 3
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| Tekijä: | Bakos, Y. Brynjolfsson, E. |
| Otsikko: | Bundling and competition on the internet |
| Lehti: | Marketing Science
2000 : WINTER, VOL. 19:1, p. 63-82 |
| Asiasana: | Pricing Competition Information Internet |
| Kieli: | eng |
| Tiivistelmä: | The internet has significantly reduced the marginal cost of producing and distributing digital information goods. It also coincides with the emergence of new competitive strategies such as large-scale bundling. |
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