haku: @author Strader, T.J. / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
Tekijä: | Ramaswami, S.N. Strader, T.J. Brett, K. |
Otsikko: | Determinants of on-line channel use for purchasing financial products |
Lehti: | International Journal of Electronic Commerce
2000 : WINTER, VOL. 5:2, p. 95-118 |
Asiasana: | Electronic commerce Finance Products Distribution channels Consumer behaviour |
Vapaa asiasana: | e-commerce |
Kieli: | eng |
Tiivistelmä: | Shopping on-line is expected to experience exponential growth. The current study investigates the determinants of consumer use of on-line channels to purchase financial products. There are three key findings presented. Findings indicate among other results that consumer adoption of the on-line channel is a stagewise process. |
« edellinen | seuraava »
SCIMA