haku: @author Niininen, O. / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
| Tekijä: | Riley, M. Niininen, O. Szivas, E. E. Willis, T. |
| Otsikko: | The case for process approaches in loyalty research in tourism |
| Lehti: | International Journal of Tourism Research
2001 : JAN-FEB, VOL. 3:1, p. 23-32 |
| Asiasana: | Tourism Tourist industry Consumer behaviour Loyalty |
| Kieli: | eng |
| Tiivistelmä: | The article reviews the literature on loyalty in consumer behaviour with particular emphasis on the difficulties of interpreting repeat purchasing in terms of loyalty. Problems of conceptual definition and measurement are examined in the context of tourism. |
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