haku: @author Lee, M-S. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Ratchford, B. T. Talukdar, D. Lee, M-S. |
| Otsikko: | A model of consumer choice of the Internet as an information source |
| Lehti: | International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 7-21 |
| Asiasana: | |
| Kieli: | eng |
| Tiivistelmä: | A model of demand for the Internet and other information sources is presented that treats the Internet as a production factor employed in producing benefits of search. A model is supported by empirical evidence, using the example of Internet deployment in the search for a new automobile. |
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