haku: @author Nevo, A. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Nevo, A. |
| Otsikko: | Mergers with differentiated products: the case of the ready-to-eat ceral industry |
| Lehti: | RAND Journal of Economics
2000 : AUTUMN, VOL. 31:3, p. 395-421 |
| Asiasana: | CEREALS INDUSTRY MERGERS PRODUCT DIFFERENTIATION |
| Kieli: | eng |
| Tiivistelmä: | The author discusses an alternative to traditional merger analysis, which consists of demand estimation and the use of a model of postmerger conduct to simulate the competitive effects of a merger. He estimates a brand-level demand system for ready-to-eat cereal using supermarket scanner data and uses the estimates to 1. recover marginal costs 2. simulate postmerger price equilibria, and 3. compute welfare effects, under a variety of assumptions. |
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