haku: @author Knight, G. / yhteensä: 3
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| Tekijä: | Calantone, R. Knight, G. |
| Otsikko: | The critical role of product quality in the international performance of industrial firms |
| Lehti: | Industrial Marketing Management
2000 : NOV, VOL. 29:6, P. 493-506 |
| Asiasana: | PRODUCT QUALITY ORGANIZATIONAL PERFORMANCE MANUFACTURING INDUSTRY |
| Kieli: | eng |
| Tiivistelmä: | With the increasing involvement of industrial firms in foreign markets, there is a need for research on the role of specific orientations and strategies in international success. A key lever in the success of any firm is product quality. |
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