haku: @author Ruyter, K. / yhteensä: 3
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| Tekijä: | Birgelen, M. Ruyter, K. Wetzels, M. |
| Otsikko: | Conceptualizing and isolating cultural differences in performance data in international high-tech industrial markets |
| Lehti: | Industrial Marketing Management
2001 : JAN, VOL. 30:1, p. 23-35 |
| Asiasana: | INDUSTRIAL MARKETING INDUSTRIAL MARKET RESEARCH SERVICE MANAGEMENT PERFORMANCE APPRAISAL |
| Kieli: | eng |
| Tiivistelmä: | In high-technology industrial markets, a shift can be observed from the mere delivery of industrial products to a total-product-offering, including both products and accompanying services. Because of the heterogeneity in buyers' demands, the measurement of an organization's performance on such total-product- offerings becomes quite difficult. |
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