haku: @author Weber, J.A. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Mirani, R. Moore, D. Weber, J.A. |
| Otsikko: | Emerging technologies for enchancing supplier-reseller partnership |
| Lehti: | Industrial Marketing Management
2001 : FEB, VOL. 30:2, p. 101-114 |
| Asiasana: | SUPPLY CHAIN MANAGEMENT SALES MANAGEMENT CUSTOMER RELATIONS |
| Kieli: | eng |
| Tiivistelmä: | Partner relationship management (PRM) provide solutions to build closer and more productive supplier-reseller relationships. What is the origin, evolution, and potential role of PRM solutions in general channel management, and their link to existing customer relations management (CRM) software solutions? |
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