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| Tekijä: | Gampo, K. et al. |
| Otsikko: | The impact of location factors on the attractiveness and optimal space shares of product categories |
| Lehti: | International Journal of Research in Marketing
2000 : DEC, VOL. 17:4, p. 255-279 |
| Asiasana: | PERFORMANCE APPRAISAL |
| Vapaa asiasana: | PRODUCT CATEGORIES PRODUCT LOCATION |
| Kieli: | eng |
| Tiivistelmä: | In this paper, the authors investigate the impact of location characteristics on the relative attractiveness of product categories within a store, and formulate micromarketing implications for the allocation of store space to categories. The authors present a framework for the impact of store and trading area characteristics on category and store performance, which integrates and extends previous geomarketing research. |
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