haku: @author Boyer, K. K. / yhteensä: 3
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| Tekijä: | Boyer, K. K. |
| Otsikko: | E-operations: a guide to streamlining with the Internet |
| Lehti: | Business Horizons
2001 : JAN-FEB, VOL. 44:1, p. 47-54 |
| Asiasana: | Internet Electronic commerce Electronic shopping |
| Kieli: | eng |
| Tiivistelmä: | The degree to which businesses succeed or fail in e-commerce is greatly affected by how they structure their operations. The Internet can easily be used as a new, customizable marketing tool, but its real value comes from matching that marketing power with an operational structure designed to maximize electronic efficiencies. |
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