haku: @author Knight, G. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Knight, G. |
| Otsikko: | Entrepreneurship and marketing strategy: the SME under globalization |
| Lehti: | Journal of international marketing
2000 : VOL. 8:2, p. 12-32 |
| Asiasana: | Entrepreneurship Marketing strategy Small and medium-sized enterprises (SMEs) Globalization |
| Kieli: | eng |
| Tiivistelmä: | The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performange among SMEs affected by globalization. The study offers empirical findings and conclusions on the critical roles of entrepreneurship and marketing to assist SME managers. |
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