haku: @author Roos, I. / yhteensä: 3
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| Tekijä: | Roos, I. |
| Otsikko: | Företagsledaren - en länk i en dynamisk marknadsföringsfunktion. (The role of executives in dynamic marketing strategies. Summary) |
| Lehti: | Ekonomiska Samfundets Tidskrift = The Journal of the Economic Society of Finland
2001 : VOL. 54:2, p. 85-96, 119 |
| Asiasana: | Marketing strategy Executives |
| Kieli: | swe |
| Tiivistelmä: | Executives need information about their customers that is not too abstract in nature. For their longitudinal plans they need to understand how their customers behave in that particular environment, influenced by their specific products and personnel. |
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