haku: @author Stone, R. W. / yhteensä: 3
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| Tekijä: | Stone, R. W. Good, D. J. |
| Otsikko: | The assimilation of computer-aided marketing activities |
| Lehti: | Information & Management
2001 : AUG, VOL. 38:7, p. 437-447 |
| Asiasana: | COMPUTERS INFORMATION SYSTEMS MARKETING STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | The use of computers has been assumed to provide substantial benefits in organizations. Consequently, marketers are increasingly accepting computerization, although empirical evidence supporting the value of this technology is limited. To explore this phenomena, data were collected from 195 marketing executives in a national survey. |
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