haku: @author Vandenbosch, M. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Plouffe, C. R. Vandenbosch, M. Hulland, J. |
| Otsikko: | Intermediating technologies and multi-group adoption: A comparison of consumer and merchant adoption intentions toward a new electronic payment system |
| Lehti: | Journal of Product Innovation Management
2001 : MAR, VOL. 18:2, p. 65-81 |
| Asiasana: | INTERMEDIATE TECHNOLOGY CUSTOMERS PAYMENT SYSTEMS |
| Kieli: | eng |
| Tiivistelmä: | This article describes the phenomenon of multigroup adoption with a particular focus on applications within the financial services and retailing industries. Empirically, the article reports findings from a study that illustrates the importance of evaluating and managing multigroup technology adoption in the specific context of an in-market trial of a new smart card-based electronic payment system. Two distinct groups critical to the smart card's success are studied: consumers and retailers. The study identifies which characteristics of the smart card innovation are most closely linked to intention to adopt for each group, and examines how these key characteristics differ by group. Perceptual data were collected via a mail survey from consumers and merchants living in the city where a one-year market trial of the new card was taking place. |
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