haku: @author Heil, O.P. / yhteensä: 3
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| Tekijä: | Heil, O.P. Montgomery, D.B. |
| Otsikko: | Introduction to the special issue on competition and marketing |
| Lehti: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 1-3 |
| Asiasana: | COMPETITION CONSUMER BEHAVIOUR MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This is the editorial of the special issue on competition and marketing. The papers in the issue are mainly due to the Conference on Competition and Marketing held in Mainz and Wiesbaden. |
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