haku: @author Lehmann, D.R. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Lehmann, D.R. |
| Otsikko: | Impact of altruism and envy on competitive behavior and satisfaction |
| Lehti: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 5-17 |
| Asiasana: | ALTRUISM COMPETITIVENESS UTILITY FUNCTIONS |
| Vapaa asiasana: | ENVY |
| Kieli: | eng |
| Tiivistelmä: | This paper argues that it is important to include the other party's payoff in a competitor's utility (satisfaction) function. Examples of the impact are provided as well as implications for multi-stage games (competitions). A sample of 200 provides empirical support for the critical role other party results play in satisfaction, in particular the importance of relative payoffs. |
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