haku: @author Klapper, D. / yhteensä: 3
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| Tekijä: | Hildebrandt, L. Klapper, D. |
| Otsikko: | The analysis of price competition between corporate brands |
| Lehti: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 139-159 |
| Asiasana: | BRANDS COMPETITION PRICES |
| Kieli: | eng |
| Tiivistelmä: | The methodology developed in this paper provides a means to analyze price competition between corporate brands. Corporate brands are considered to be produced and marketed by the same company. The authors establish price competition from an array of cross-price elasticities across time, which provides the necessary information to uncover the competitive interaction effects between corporate brands. |
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