haku: @author Green, P.E. / yhteensä: 3
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| Tekijä: | Green, P.E. Wind, Y. Jain, A.K. |
| Otsikko: | Benefit bundle analysis |
| Lehti: | Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 32-37 |
| Asiasana: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR PRODUCT ATTRIBUTES |
| Vapaa asiasana: | BENEFIT ANALYSIS |
| Kieli: | eng |
| Tiivistelmä: | It has long been rerecognized that product or service benefits analysis may be useful in the development of marketing policy and new product/service designs. The present paper is concerned with the question of quantifying benefit importance. By finding different product attributes, relevant consumer appeals can be addressed to appropriate market segments. |
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