haku: @author Cornwell, T.B. / yhteensä: 3
viite: 2 / 3
Tekijä: | Cornwell, T.B. Pruitt, S.W. Ness, R. Van |
Otsikko: | The value of winning in motorsports: sponsorship-linked marketing |
Lehti: | Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 17-31 |
Asiasana: | MARKETING STRATEGY MOTOR VEHICLES INDUSTRY SPONSORSHIP SPORTS INDUSTRY |
Kieli: | eng |
Tiivistelmä: | This study presents an analysis of the share-price impact of sponsoring the drivers in the Indianapolis 500 mile race to assess the value of motorsports victories and participation within a firm's sponsorship-linked marketing strategy. |
SCIMA