haku: @author Franses, P.H. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Verhoel, P.C. Franses, P.H. Hoekstra, J.C. |
| Otsikko: | The impact of satisfaction and payment equity on cross-buying: a dynamic model for a multi-service provider |
| Lehti: | Journal of Retailing
2001 : FALL, VOL. 77.3, p. 359-378 |
| Asiasana: | COMPETITION CONSUMER BEHAVIOUR EQUITIES PURCHASING |
| Vapaa asiasana: | MULTISERVICE PROVIDERS |
| Kieli: | eng |
| Tiivistelmä: | In this article the authors investigate how satisfaction and payment equity, defined as the perceived fairness of the price, affect cross-buying at a multiservice provider. The authors also consider its competitors' performance on these factors. |
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