haku: @author Spears, N. / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
Tekijä: | Spears, N. |
Otsikko: | Time pressure and information in sales promotion strategy: conceptual framework and content analysis |
Lehti: | Journal of Advertising
2001 : SPRING, VOL. 30:1, p. 67-76 |
Asiasana: | CONSUMER BEHAVIOUR SALES PROMOTION TIME |
Kieli: | eng |
Tiivistelmä: | The purpose of this study is to investigate in time pressure and information between two broad classes of promotional offers: 1) "advanced receipts" in which consumers are encouraged to expedite the purchase of a good or service to take advantage of coupons, rebates, price-offs, premiums, etc. ; and 2) "delayed payments", in which consumers are urged to "buy now and pay later". |
« edellinen | seuraava »
SCIMA