haku: @author Blackburn, R. / yhteensä: 3
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| Tekijä: | Blackburn, R. Stokes, D. |
| Otsikko: | Breaking Down the Barriers: Using Focus Groups to Research Small and Medium-sized Enterprises |
| Lehti: | International small business journal
2000 : OCT-DEC, VOL. 19:1, p. 44-67 |
| Asiasana: | RESEARCH SMALL BUSINESS MEDIUM-SIZED BUSINESSES GROUPS |
| Kieli: | eng |
| Tiivistelmä: | In this paper, the authors aim to present the rationale for a study in the form of a series of focus groups conducted with business owner-managers. An emphasis is placed on detailing the method, in order to inform other researchers of the suitability of the approach for investigations involving owner-managers and its potential for generating additional and alternative data to our existing knowledge base. This paper has examined the use of focus groups as a method of researching the world of the small business owner. The results draw on a series of ongoing focus groups, which will provide a longitudinal perspective. The paper provides a substantial list of references on this subject. |
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