haku: @freeterm product categories / yhteensä: 3
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| Tekijä: | Felcher, E. M. Malaviya, P. McGill, A. L. |
| Otsikko: | The role of taxonomic and goal-derived product categorization in, within, and across category judgments |
| Lehti: | Psychology & Marketing
2001 : AUG, VOL. 18:8, p. 865-887 |
| Asiasana: | CONSUMER BEHAVIOUR |
| Vapaa asiasana: | PRODUCT CATEGORIES |
| Kieli: | eng |
| Tiivistelmä: | Consumers can face two types of judgment and choice situations: They may be considering products that are classified in a single product category, or products that may belong to several different product categories. This article compares these within- and across-category judgments on the basis of the distinction between taxonomic and goal-derived categorization. |
SCIMA