haku: @author Spekman, R.E. / yhteensä: 3
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| Tekijä: | Lambe, C.J. Spekman, R.E. Hunt, S.D. |
| Otsikko: | Alliance competence, resources, and alliance success: Conceptualization, measurement, and initial test |
| Lehti: | Journal of the Academy of Marketing Science
2002 : SPRING, VOL 30:2, p. 141-158 |
| Asiasana: | Statistical methods Alliances Markets Strategy USA |
| Kieli: | eng |
| Tiivistelmä: | This research examines the effect of an alliance competence on resource-based alliance success. The fundamental thesis guiding this research is that an alliance competence contributes to alliance success, both directly and through the acquisition and creation of resources. Using survey data collected from 145 alliances, empirical tests of the hypotheses provide support for the posited explanature of alliance success. The findings indicate that an alliance competence is not only antecedent to the resources that are necessary for alliance success but also to alliance success itself. |
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