haku: @freeterm PERCEIVED VALUE / yhteensä: 3
viite: 3 / 3
« edellinen | seuraava »
| Tekijä: | Liston-Heyes, C. |
| Otsikko: | Pie in the sky? Real versus perceived values of air miles |
| Lehti: | Journal of Consumer Policy
2002 : MAR, VOL. 25:1, p. 1-26 |
| Asiasana: | AIRLINES UNITED KINGDOM |
| Vapaa asiasana: | PERCEIVED VALUE |
| Kieli: | eng |
| Tiivistelmä: | The paper outlines the characteristics of air miles that make them peculiarly well suited to use as a "shadow" currency. The perceived value of air miles in a panel of UK consumers is assessed (using the contingent valuation method) and compared to the actual value. |
« edellinen | seuraava »
SCIMA