haku: @author Garriga, E. / yhteensä: 3
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| Tekijä: | Susin, F. Garriga, E. |
| Otsikko: | Collaboration in the Spanish Retail Industry |
| Lehti: | European Retail Digest
2001 : DEC, 32, p. 10-12 |
| Asiasana: | SPAIN RETAILING RETAILING |
| Kieli: | eng |
| Tiivistelmä: | As in other European markets, 'collaboration' has been a popular business topic in the Spanish retail industry. Unlike its uptake in Anglo-Saxon regions, however, acceptance of collaborative practices has been relatively slow in Spain. A few encouraging examples, however, do exist. One involves Condis, a regional supermarket chain in Catalonia, and Henkel Iberica, the subsidiary of the German detergents, cosmetics and chemical company. In September 2001, the companies agreed to a pilot program in which they would collaborate more closely. They chose Collaborative Planning, Forecasting and Replenishment (CPFR) to facilitate their efforts. CPFR is a cross-industry initiative designed to improve the supplier/manufacturer/ retailer relationship. |
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