haku: @freeterm hospitality services / yhteensä: 3
viite: 2 / 3
Tekijä: | Mittal, B. Baker, J. |
Otsikko: | Advertising strategies for hospitality services |
Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2002 : APR, VOL. 43:2, p. 51-63 |
Asiasana: | ADVERTISING STRATEGY |
Vapaa asiasana: | HOSPITALITY SERVICES |
Kieli: | eng |
Tiivistelmä: | Because services are intangible, hospitality advertising must overcome the quadruple challenges of abstraction, generality mental impalpability, and non-searchability. |
SCIMA