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| Tekijä: | O'Shaughnessy, J. Jackson O'Shaughnessy, N. |
| Otsikko: | Marketing, the consumer society and hedonism |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:5-6, p. 524-547 |
| Asiasana: | CONSUMER BEHAVIOUR GLOBALIZATION MARKETING |
| Vapaa asiasana: | HEDONISM |
| Kieli: | eng |
| Tiivistelmä: | Marketing is commonly assumed to be responsible for the consumer society with its hedonistic lifestyle and for undermining other cultures by its materialistic stance. This, for many critics, is the dark side of consumer marketing, undermining its ethical standing. This paper considers the connection between marketing, the consumer society, globalization and the hedonistic lifestyle, and whether marketing is guilty as charged. |
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