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| Tekijä: | Murgolo-Poore, M.E. (et al.) |
| Otsikko: | Re-inquiring and progressing people as products: a research agenda for new media, new methods and new theories |
| Lehti: | Journal of Marketing Management
2002 : JUL, VOL. 18:5-6, p. 463-480 |
| Asiasana: | MARKETING RESEARCH METHODOLOGY |
| Vapaa asiasana: | REPLICATION |
| Kieli: | eng |
| Tiivistelmä: | In this article the authors consider replication as a research strategy using a classic piece of published research (Hirschman 1987) as the backdrop. The article considers the factors that influence the selection of a research strategy and the possible uses of a proposed replication framework by researchers, editors and reviewers. |
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