haku: @author Hitt, L. M. / yhteensä: 3
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| Tekijä: | Clemons, E. K. Harm, I.-H. Hitt, L. M. |
| Otsikko: | Price Dispersion and Differentiation in Online Travel: An Empirical Investigation |
| Lehti: | Management Science
2002 : APR, VOL. 48:4, p. 534-549 |
| Asiasana: | PRICES PRICING PRICE CONTROL TRAVEL EMPIRICAL RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | Previous research has examined whether price dispersion exists in theoretically highly efficient Internet markets. However, much of the previous work has been focused on industries with low cost and undifferentiated products. In this paper, the authors examine the presence of price dispersion and product differentiation using data on the airline ticket offerings of online travel agents (OTAs). The authors find that different OTAs offer tickets with substantially different prices and characteristics when given the same customer request. Some of this variation appears to be due to product differentiation-different OTAs specialize by systematically offering different trade-offs between ticket price and ticket quality (minimizing the number of connections, matching requested departure and return time). |
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