haku: @author Ng, S. H. / yhteensä: 3
viite: 1 / 3
« edellinen | seuraava »
| Tekijä: | Alien, M. W. Ng, S. H. Wilson, M. |
| Otsikko: | A functional approach to instrumental and terminal values and the value -attitude-behaviour system of consumer choice |
| Lehti: | European Journal of Marketing
2002 : VOL. 36:1-2, p. 111-135 |
| Asiasana: | MARKETING CONSUMERS CONSUMER CHOICE RESEARCH VALUATION |
| Kieli: | eng |
| Tiivistelmä: | The present studies provide support for a functional approach to instrumental and terminal values and the value-attitude-behaviour system. Study 1 surveyed individuals' human values, the type of meaning to which they prefer to attend in products (i.e., utilitarian or symbolic), and how they choose to evaluate the products (i.e. a piecemeal or affective judgment). The study found that individuals who favored instrumental to terminal human values showed a predisposition to attend to the utilitarian meanings of products and make piecemeal judgments. Study 2 found that individuals who favored instrumental to terminal values had stronger instrumental attitudes towards cars and sunglasses. |
« edellinen | seuraava »
SCIMA