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| Tekijä: | Rigby, D. Zook, C. |
| Otsikko: | Open-market innovation |
| Lehti: | Harvard Business Review
2002 : OCT, VOL. 80:10, p. 80-89 |
| Asiasana: | Industries Companies Innovation Product development R&D USA |
| Vapaa asiasana: | Alliances |
| Kieli: | eng |
| Tiivistelmä: | Companies in many industries are feeling immense pressure to improve their ability to innovate. But executives know that the best ideas aren't always coming out of their own R&D labs. That's why a growing number of companies are exploring the idea of open-market innovation, an approach that uses tools such as licensing, joint ventures, and strategic alliances to bring the benefits of free trade to the flow of new ideas. |
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