haku: @author Kristensson, P. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Kristensson, P. Magnusson, P. R. Matthing, J. |
| Otsikko: | Users as a Hidden Resource for Creativity: Findings from an Experimental Study on User Involvement |
| Lehti: | Creativity and innovation management
2002 : MAR, VOL. 11:1, p. 55-61 |
| Asiasana: | CREATIVITY RESOURCE MANAGEMENT EMPIRICAL RESEARCH SERVICE INNOVATION |
| Kieli: | eng |
| Tiivistelmä: | The main objective of this article is to report the empirical findings from a study on user involvement in service innovation. In doing this, the authors seek to answer the question of how user involvement affects the origininvestigatality of new service ideas. An experimental investigation was carried out which included 54 participants arranged into three groups of creative users, ordinary users and professional service developers. The empirical data revealed that the users produced more original ideas than the company's professional service developers. It is thus suggested that business organizations attempt to innovate original products would benefit from involving their customers. |
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