haku: @author McGrath, R. G. / yhteensä: 3
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| Tekijä: | MacMillan, I. C. McGrath, R. G. |
| Otsikko: | Grafting R&D Project Portfolios |
| Lehti: | Research Technology Management
2002 : SEP-OCT, VOL. 45:5, p. 48-59 |
| Asiasana: | R&D MANAGEMENT PROJECTS PORTFOLIO SELECTION |
| Kieli: | eng |
| Tiivistelmä: | Uncertain, but promising, R&D projects should be treated as one of three types of real options, depending on their degree of technical and market uncertainty. Positioning options are designed to preserve a company's future right to compete in a highly uncertain technological arena. Scouting options are used to create information about customer needs and market conditions. Stepping-stone options provide a technological path forward for an organization's long-run technology strategy, while containing cost and risk as new knowledge is created. Corporations rarely distinguish between such options and product launches or line extensions, with the result that they are managed and valued inappropriately. |
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