haku: @author Trapp, R. / yhteensä: 3
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| Tekijä: | Trapp, R. |
| Otsikko: | Barbour in a storm. Reproofing the brand |
| Lehti: | Management Today
2003 : APR, p. 54-57 |
| Asiasana: | Brands Clothing industry Competition Companies United Kingdom Europe |
| Kieli: | eng |
| Tiivistelmä: | The fortunes of John Barbour & Sons, maker of the eponymous jacket, waxed profitable in the 80's and 90's on the back of Sloane Ranger chic. How has the firm faced changing tastes and fierce new competition? |
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