haku: @author Burke, R. R. / yhteensä: 3
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| Tekijä: | Burke, R. R. |
| Otsikko: | Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store |
| Lehti: | Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 411-432 |
| Asiasana: | TECHNOLOGY CUSTOMERS CONSUMERS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | For companies to realize the benefits of recent innovations in customer interface technology, they need to understand the value consumers place on technology as part of the shopping process. A national survey of 2,120 online consumers was conducted to explore how people want to shop in both online and in-store environments and determine how interactive and conventional media work together to move consumers through the purchase process. The study investigated 128 different aspects of the shopping experience, from common elements to recent innovations. The results indicated that consumers are generally satisfied with the convenience, quality, selection, and value provided by retailers today. |
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