haku: @author Melewar, T.C. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Crawford, G. Melewar, T.C. |
| Otsikko: | The importance of impulse purchasing behaviour in the international airport environment |
| Lehti: | Journal of Consumer Behaviour
2003 : SEP, VOL. 3:1, p. 85-98 |
| Asiasana: | Consumer behaviour Airports Shopping Travel Retailing |
| Kieli: | eng |
| Tiivistelmä: | Airports are unique retail environments due to the environmental and psychological issues linked with the travel process. Travellers experience feelings which make them react in unusual ways. Therefore, airport retail environments differ from more day-to-day channels of distribution. Consequently, retailers' approaches must also differ to maximise performance. There is evidence of a considerable impulse purchasing effect in airport retail operations which can enhance performance. The impulse effects will differ significantly btw. customer segments due to both the psychological effects of the travel experience etc. Retailers must create an environment that minimizes inherent stress and accentuates or at least maintains natural levels of excitement, while also virtuously motivating impulse purchasing by reducing or eliminating barriers to purchase. |
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