haku: @author Schmid, S. / yhteensä: 3
viite: 1 / 3
« edellinen | seuraava »
| Tekijä: | Gouthier, M. Schmid, S. |
| Otsikko: | Customers and customer relationships in service firms : The perspective of the resource-based view |
| Lehti: | Marketing Theory
2003 : VOL 3:1, p. 119-143 |
| Asiasana: | COMPETITIVE ADVANTAGE CUSTOMERS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SERVICE MANAGEMENT STRATEGIC MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | This article describes strategic management from the resource-based view. Article analyzes customer relationships and customer roles in service firms. Managerial implications for customer relationship marketing are discussed. |
« edellinen | seuraava »
SCIMA