haku: @author Hastings, G. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Hastings, G. |
| Otsikko: | Rational paradigms in social marketing |
| Lehti: | Journal of Macromarketing
2003 : VOL 23:1, p. 6-15 |
| Asiasana: | BEHAVIOURAL SCIENCE RELATIONSHIP MARKETING SOCIAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Fifty years ago was suggested by Wiebe that generic marketing principles could tackle health and welfare promlems. Twenty years after that Philip Kotler´ launced term "social marketing". Nowadays and in the future social marketing plays role in commercial marketing and it is moving towards relational paradigms. |
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