haku: @author Tse, A.C.B. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Tse, A.C.B. Chan, C-F. |
| Otsikko: | The relationship between interactive functions and website ranking |
| Lehti: | Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 369-374 |
| Asiasana: | Internet Marketing |
| Vapaa asiasana: | WWW |
| Kieli: | eng |
| Tiivistelmä: | This study looks into different types of interactive functions (here as: int-funcs.), and the associative relationship btw. these int-funcs. and website ranking. Six types of int-funcs. are identified, and four of them are found to be significant in affecting website ranking. The four important types of int-funcs. are Online Two-way Communication, Customization, Content Variety, and Interactive Job Search. |
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