haku: @author Keogh, W. / yhteensä: 3
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| Tekijä: | McAdam, R. Keogh, W. |
| Otsikko: | Transitioning towards creativity and innovation measurement in SMEs |
| Lehti: | Creativity and innovation management
2004 : JUN, VOL. 13:2, p. 126-139 |
| Asiasana: | Creativity Innovation Small and medium-sized enterprises (SMEs) |
| Kieli: | eng |
| Tiivistelmä: | This article uses SMEs as case studies in order to examine the change in their ways of measuring innovation and creativity. The findings suggest that the transition dynamics include a complex mixture of cause and effect rationale, phenomenology, incremental change, radical change, quantitative, qualitative and linear and complex contrasts and comparisons. As a result, managers should have a multidimensional approach to creativity and innovation measures. |
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